by Julie Hansberry June 02, 2017
"Go for a brand name that is easy to pronounce, it allow customers to remember your brand name at a split second. It took us half year to realize that 75% of our customers couldn't pronounce our company name and took us another month to rebrand everything from 'Moinàrchy' to 'Mochy Kid'."
Read full article: https://issuu.com/jumpstartmagazine/docs/jumpstartissue15
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