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Contact: Julie Hansberry | (852) 6776 8724 | hello@mochykid.com | www.mochykid.com | www.facebook.com/mochy.kid | Unit 2302, 23/F, New World Tower 1, 18 Queen's Road Central, Central, Hong Kong
Educational toy company ‘Moinàrchy’ is rebranding to ‘Mochy Kid Limited’ - introducing new logo, tagline and unisex cartoon character that prioritizes gender equality.
HONG KONG – February 22, 2017 – Three years ago, Mochy Kid Limited (previously ‘Moinàrchy’) was an idea sparked over a coffee conversation in Central. Since then, 2 co-founders of Mochy Kid worked days and nights focusing on clients, STEAM (Science, Technology, Engineering, Art, and Mathematics) educational toys and expanding the business. Yet, it is time to collect the thoughts and path for the future. ‘Ultimately, Mochy Kid’s mission is to create quality play experience worth sharing, and the goal will only be achieved by refining and adapting. Today, we’re proud to move our brand identity forward’, says Senior Manager of Mochy Kid, Alex McFadyen.
Unicorn symbolizes infinite possibilities and has always been the mascot of Mochy Kid. For the new logo, the Mochy Kid team considered a range of ideas – from retaining unicorn as fundamental design, to leaving no trace of such mythical animal in the logo. What the team decided on at last was the continuation of unicorn in an abstracted form, giving the head an up-close view that is more recognizable and mighty, yet upholding the charisma of unicorn. The new Fire Coral color scheme is spirited, adventurous and energized, representing Mochy Kid’s passion to create exciting exploratory experience.
The co-founders of Mochy Kid have always been prioritizing gender equality. To move beyond the gender stereotype, Mochy Kid’s existing unicorn character has took on a unisex name – Unicorn Jaden (see image below). What’s more, Mochy Kid’s new tagline ‘Play experience worth sharing’ invites customers to explore learning experiences that open up personal growth and social opportunities, and indulge in their ‘Mochy Time’.
< Unicorn Jaden
This rebranding process has been fabulously thrilling, the Mochy Kid team is excited about the refreshed commitment to offering incredible play experience that worth a share. This is just the start of the team’s expedition in the new look, and Mochy Kid can’t wait to see where it lead the team from here.
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About Mochy Kid: Mochy Kid creates play experience worth sharing for young creators aged 2-15, by offering STEAM (science, technology, engineering, art & math) learning kits and educational toys. Embark your discovery experience at www.mochykid.com.
For all high resolution logos, please download here: http://bit.ly/2m32Jwi
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FOR IMMEDIATE RELEASE
Contact: work@moinarchy.com | moinarchy.com | facebook.com/moinarchy
No more boring chocolates, countdown to Christmas with 7 STEAM learning kits and upcycle the sturdy designer box as toy storage.
HONG KONG – November 15, 2016 –
Imagine a child jumping off the bed every morning to rip open the right chocolate door of an advent calendar might end up at the dentist’s? To make the festive joy more enlightening, Moinàrchy has launched its Learning Kit Countdown Set - a collection of up to 7 STEAM focused learning kits awaits behind the magnetic windows for children to countdown to Christmas/ New Year/ any special day. For age 3-12. Early bird price from $388-$1160. Set details available on the Moinàrchy website: https://moinarchy.com/.
Each Countdown Set contains up to 7 age-appropriate activity kits to unwrap, colorful step-by-step guide for each kit and an exquisitely handcrafted designer case with multiple inner cabinets that can be upcycled. Why up to 7 kits? “We want to make enriching play experience available to all children at a budget that is comfortable for the parents. Thus we decided to make the exploratory-2-kits-set available as well”, says Manager of Moinàrchy, Alex McFadyen. “I tried Moinàrchy’s learning kits and love my play experience, where I can truly enjoy learning while playing”, said Bianca Chan (陳偲穎), a little TV actress in Hong Kong.
The initial stock of Countdown Set was once sold out on the first pre-sale day, Moinàrchy has restock the Set and is now back in stock. Happy unwrapping – until tomorrow.
Following a strong finish with Cyberport at the Oct Festival, Moinàrchy is scheduled to meet the crowd at Discovery Bay Christmas Market for one last time before 2016 ends. “Getting feedbacks from and chatting with our valued customers is one of the most inspirational things to do”, says co-founder of Moinàrchy, Natalie Lau.
About Moinàrchy (MIY): Moinàrchy offers play-based STEAM learning kits for young creators aged 2-18 internationally. With no travel hassle, Moinàrchy fosters children to learn proactively through playing at their own pace, achieve things off-screen, bond with parents, expand career awareness and enhance future competitiveness at early age.
For all high resolution images, please download here: https://bit.ly/2fXQBFG
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FOR IMMEDIATE RELEASE
Contact: work@mochykid.com | mochykid.com | facebook.com/mochy.kid
Moinàrchy takes edutainment to the next level and introduces door to door intelligence training sessions to spice up your private parties.
HONG KONG – October 3, 2016 – Hong Kong’s science academy for little creators announces its new STEAM-focused workshops, which are held conveniently door to door at your party venue. Suitable for age 4-18, the workshops are age-appropriate and are available in 4 disciplines: “Math & Mensa Genius” (mathematics), “Scientist Einstein” (science), “Artist Picasso” (art and craft) and “Engineer” (engineering and technology).
Each session lasts for 60-90 minutes. It includes facilitator(s), all materials needed for every child and certificates of achievement to boost the confidence of participants. “I really think Moinàrchy offers parental bonding time and quality playtime. Thanks for making our party a great one..... I'll certainly recommend Moinàrchy to my friends,” says a customer who recently organized a “Scientist Einstein” workshop with Moinàrchy.
In particular, “Math & Mensa Genius” inspired workshop is led by Tommy W., a medal-winning Hong Kong team member of Mathematics Olympiad, a qualified Mensa member and an investment banker. The Mensa curriculum is mind training and is Mensa-inspired (Mensa: international high IQ society, with membership only opened to those who attain a score within the upper 2% on the Mensa test. The maximum attempt each person can take their offical test is 2 times). Tommy said: “I’ve always been a math enthusiast even before kindergarten. Some may find Math boring, but Math is indeed extremely fascinating once you know the tricks. Math trains your brain to think critically and solve problems.” Tommy incorporates logic tricks, math techniques, and his love for brain teasers into cooperative games, which children will social, move and groove in class.
To get into the Halloween spirit, Moinàrchy is collaborating with Cyberport to host the “Halloween Fun Digital Workshop” on October 30. Featuring art, technology and math, Moinàrchy teaches children to assemble their own Halloween Robot and learn Mensa tips and skills. On the other note, Moinàrchy has newly appointed Pearl Chan (陳偲穎), little actress from TVB, as its official brand ambassador.
Workshop details are available on the Moinàrchy website https://moinarchy.com/pages/kids-private-workshop.
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About Moinàrchy (Now 'Mochy Kid'): Moinàrchy offers play-based STEAM learning kits for young creators aged 2-18 internationally. With no travel hassle, Moinàrchy foster children to learn proactively through play at their own pace, achieve things off-screen, bond with parents, expand career awareness and enhance future competitiveness at early age.
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FOR IMMEDIATE RELEASE
Contact: work@moinarchy.com | moinarchy.com | facebook.com/moinarchy
Moinàrchy takes play seriously and helps expand children’s career awareness at early age.
HONG KONG – July 12, 2016 – Based in Hong Kong, Moinàrchy unveiled a play-based learning monthly subscription of project kits, that are STEAM (Science, Technology, Engineering, Art, Mathematics) focused, for little creators aged 2-18, delivered every month to door.
Each box comes with 1-2 themed project kit(s), easy-to-follow instructions, mystery gift and scratch & win card. Available in 1, 3, 6, or 12-month plans, from HK$88-207 per month. Individual project kits are also available for purchase. “Our customers are worry- and hassle-free: no peer pressure to excel at lightning speed, no travel hassle, no need to spend time picking activity sets at store”, says co-founder of Moinàrchy, Natalie Lau. Moinàrchy allows every parent to schedule unscheduled play at home or even for parties. Through involving and experimenting in the real world context with actual tools, the children are exposed to careers outside their experience (e.g. forensic) via play, achieve things off-screen and enhance future competitiveness at early age.
Moinàrchy is committed to nurturing the next generation. It is sponsoring Jumpstart Magazine on a startup camp for kids this July. “It means a lot to us to be part of cultivating young entrepreneurs in Hong Kong”, says Natalie. “Jumpstart’s dedication to the startup ecosystem is tremendous.” The summer fun continues - a pop-up booth of Moinàrchy is scheduled to meet the public the first time at the Discovery Bay Sunday Market coming August 14, September 11 & October 9. “We are thrilled to meet people and demonstrate our learning packs.”
About Moinàrchy (MIY): Moinàrchy is Hong Kong’s first monthly subscription of children’ activity kits on science, technology, engineering & craft, delivered to door internationally. The play-based learning sets are designed for young creators aged 2-18. With no travel hassle, Moinàrchy foster children to learn through play at their own pace, achieve things off-screen, bond with parents, expand career awareness and enhance future competitiveness at early age.
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Moinàrchy is committed to promoting the culture of entrepreneurship in our next generation. This summer, Moinàrchy is excited to be one of the official sponsors of Jumpstart Magazine startup bootcamp for kid entrepreneurs aged 8-12 to be held in July at Paperclip Startup Campus in Hong Kong.
Jumpstart Magazine is Hong Kong's magazine for startups and small businesses. The two-week startup program is organized by Yana Robbins, Bernice Lee and Regina Larkö. The camp “is intended to inspire kids to launch a business, guiding them through every step of the process. Your child will learn important entrepreneurial (and life) skills, such as creative brainstorming, blogging, budgeting, packaging, basic accounting, and more - ultimately creating a profitable business with teammates.”
“We are thrilled to work with Jumpstart, they are adding tremendous value to the ecosystem of startup in Hong Kong”, says co-founder of Moinàrchy, Natalie Lau. As a happy sponsor of the event, Moinàrchy gives out keepsake boxes to all students who joins the camp so they can keep all their DIY science & engineering creations! Solidly structured with 3 magnetic secured windows, the well-handcrafted designer keepsake box retains its functionality to upcycle without sacrificing the universal craving for our popular brand ambassador Prince Unicorn. Such a total appreciation for handicraft skills, yes?
Course details
Date: July 11 - July 22nd, 2016
Venue: 3/F, Nam Wo Hong Building, 148 Wing Lok Street, Sheung Wan, Hong Kong
How to sign up: Email info@jumpstartmag.com to apply
Link: www.jumpstartkids.hk
Img source: facebook.com/mochy.kid
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About Moinàrchy (MIY): Moinàrchy is Hong Kong’s first monthly subscription of children’ activity kits on science, technology, engineering & craft, delivered to door internationally. The play-based learning sets are designed for young creators aged 2-18. With no travel hassle, Moinàrchy foster children to learn through play at their own pace, achieve things off-screen, bond with parents, expand career awareness and enhance future competitiveness at early age.
